Grist Columnist: What’s Next?

ssc-bulcover-247When I consider that 2016 rings in our 27th year in business, I feel old! I know that a lot of you customers weren’t even a twinkle in your parents’ eyes yet when we’d already been pushing all our sew-biz doodads quite a while. Yet, there’s something about running a small business-like raising a family-that makes everything that came before seem like it happened only yesterday.

When we opened in January 1989, fax machines were still the newest thing and the internet was inter-not. Hundreds of millions of people were still living under Soviet communism. 9-11 was still 11 years away and now it’s already 15 years behind us. And I can remember as clear as today Reagan telling Gorbachev to bring down that wall-and it did come down, hooray!-but also, the sickening moment I realized those buildings really were coming down in New York.

Yet through all the ups and downs we kept putting one foot in front of the other and days turned into months and months to years and a quarter century flew right by us.

So now I’m here to tell you from my lofty perch as an older, wizened business person: Do exactly that. Keep putting one foot in front of the other and you and your business will get somewhere in this world. Don’t let anything stop you, not an egg-sucking bad economy, not a devious rotten rival, not fears about terrorism nor cataclysm nor affluism. Heck, you want a little affluism, don’t you? You want to be tested and succeed, don’t you? Otherwise it’s a moot point. And if you fail once, that’s just that time. Keep putting one foot in front of the other.

If you will do that, I guarantee you will succeed. Only death can stop you. Well, only death and taxes. Make sure you have a good accountant! And some day you’ll look back, too, and wonder how you got where you are so fast.

Thank you for supporting our business, and good luck with yours in 2016!

John F. Rebrovick

SouthStar’s new Bulletin #247 is now available. If you are a current customer or a recent addition to our mailing list, it should be showing up in a mailbox near you soon. If not, you can request a copy by writing us or click here to download a copy. Thank you!

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